Right above is the result of ABSOLUT vodka’s collaboration with Gorillaz artistic mastermind Jamie Hewlett. As Branding Magazine reports, Hewlett was given the task of designing a bottle for the company’s London brand. What he came up with is a “unique take on London’s style and fashion pioneers over the past 200 years” featuring seven characters from the city’s past, including the Dickensian, the 18th century dandy, the punks, the mods, the 50s pinstripe, the 60s chic, and the 80s casual.
The limited-edition bottle will be available at UK department stores Selfridges and Harvey Nichols beginning March 1st, with a wide release following in April. Might I suggest picking up a pair of Gorillaz Converse’s on your way to the liquor store?
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